Monday, March 7

A Pill For Happiness

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You know those days when you wake up feeling somewhat…unhappy. On those days, wouldn’t it be nice to have a happy pill to make you feel better? One that doesn’t even require a prescription?
 
A design firm in Barcelona has come up with a fun and different candy shop called “happy pills” selling placebo happiness in jars and pill cases not unlike real pharmacies.
 


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So you wake up feeling bad for no reason with a full day ahead of you, what do you do? Maybe you need a bottle of “happy pills” to sweeten your day. Something that will make you happy by popping a pill that has no side effects. Imagine tasting that yummy candy on your taste buds; pills you can’t overdose on. Let the sugar rush take care of the doldrums and have an awesome day.
 
Just what the doctor ordered.
 


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Nestled literally between two buildings on Avinguda del Portal de l'Angel, the “happy pills” shop would be fairly easy to miss. That is, if it weren't for the crowd of tourists and gawkers outside the store.
 

 
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Once inside, you are greeted by rows of different flavors of gummy candy. You pick what kind, what size prescription you want and they pack them in tamper proof bottles for you. They seal the bottles shut and put the descriptions on the bottles in English or Spanish.
 

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“Against the unbearable lightness of being”, “Against Mondays”, and “Against the square root” are some of the (translated from Spanish to English) prescriptions of happy pills they are offering at their unique store.

The process and the presentation are clean and enjoyable, long after the candy has been consumed (which happens very quickly). So I have a smile on my face and a bottle of happy pills on my desk as I write this blog.

What a clever idea for a candy store! Now, if I only lived in Spain…or had some stock in the company. Ha ha!
 
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